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Secret Woods

The Story Behind Secret Woods

Hi! Roman here! The founder and maker behind Secret Woods. I started this brand in Vancouver, Canada in 2015 because I wanted jewelry to feel like a tiny world you could carry with you.

It began with Nature Rings, then grew into interchangeable worlds and shell bases, and later opened into GLO. Each chapter changed the look of the brand, but not the reason I make it.

I still care about the same things I cared about in the beginning: handcrafted work, atmosphere, collectibility, imagination, and the feeling that something small can hold a whole little universe.

2015

The Roots

Nature Rings were the beginning of Secret Woods

This is where I learned what Secret Woods was supposed to feel like: small landscapes, strong atmosphere, and jewelry that looked more like a place than an accessory.

I started by trying to capture forests, fire, water, auroras, and tiny landscapes inside resin rings. That was the first time I really felt I could build a world at a wearable scale.

Pieces like Autumn River, Arctic Summit, Ember Spirit, and Aurora Borealis shaped the emotional language of the brand. I wanted each one to feel like a place you could slip onto your hand.

Even now, when the work moves into shells, pendants, fragments, and glow, I still trace a lot of it back to these first rings. They taught me how much atmosphere a small object could hold.

Current status: The original collection is retiring, with remaining stock still available at reduced pricing.
2017-
2026

Secret Woods 2.0

Interchangeability turned one pendant into a full jewelry system

After Nature Rings, I wanted those miniature worlds to become more collectible and more flexible, so they could keep evolving instead of staying trapped in one fixed form.

The key turning point was the World Turtle Pendant, released in 2017. I was inspired by world turtle creation myths and the image of an entire world being carried on a back or a shell. That idea felt perfectly at home inside Secret Woods.

Once that clicked for me, the shell became the world and the base became the way you wear it. That led naturally into interchangeable tops, pendant bases, halo rings, brooches, teardrops, and the whole system that followed.

I still love this part of the brand because it lets one little world keep living with you in different ways, instead of being locked forever into one finished piece.

I wanted the system to feel open-ended too. Some bases use magnets, some use tension, but the bigger point is the same: keep the world collectible, wearable, and able to move with the rest of the line as it grows. That is why compatibility matters so much to me. I do not want older pieces to become disconnected just because a new base appears. I want the system to feel like one evolving universe. This is where Secret Woods became less about a single piece of jewelry and more about a personal collection of miniature worlds.

The current Shell Bases collection now includes Turtle Pendants, Halo Rings, Pin | Brooch, and Teardrop Pendants, giving the same shells multiple ways to be worn.

One World Fits All

Across the live About page, Shell Bases collection, and base product pages, Secret Woods consistently presents shells as compatible with past, current, and future branded bases. Some pieces attach magnetically, others by tension, but the goal stays the same: keep the world collectible, swappable, and reusable across the ecosystem.

2018-
2026

GLO / Urban Spirit

The glow era pushed Secret Woods beyond forests and into city light

By 2018, the brand widened from natural scenery into a sharper, more experimental direction.

Green Lantern GLO ring from Secret Woods glowing in the dark

The Science Behind The Magic

GLO gave me room to explore a different side of Secret Woods. Instead of forests and small landscapes, I could work with afterglow, fragments, high contrast color, and a mood that feels almost nocturnal.

1
Charge

Expose to bright sunlight (best), UV light (even better), or indoor lighting (works, but less effective) for a few minutes to fully charge.

2
Store

Energy is held in the crystal structure in excited states for slow release.

3
Glow

In darkness the stored energy releases as visible light and gradually fades.

4
Repeat

Recharge whenever you want. The glow effect is designed for long-term use.

I use strontium aluminate because I want the glow to feel worth wearing. I wanted it to have depth, strength, and that sense that the piece is holding onto light until you need it.

Shop The Story

If you came here because of GLO, I hope you find something that feels like it belongs to you. And if you keep reading past that, you can see where it came from too: Nature Rings first, then interchangeable worlds, then the glow that grew out of them.

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